I worked with Jamie McLellan and Olivier Henrichot on a number of projects over the years. In 2018, this was still a small footwear startup with an ambitious goal: to create a unique and sustainable product line. Two of the most successful models to emerge from this work were the Tree Runner and Tree Dasher.

I chose to feature this project because of its simplicity and elegance, as well as the comfort and support the shoes provide. Beginning with the early sketch phase in 2019, I developed the concept with Jamie and later continued the work with Olivier. The project involved a significant evolution of the outsole from the earlier Wool Runner, with the Tree Runner introducing a more integrated approach to the midsole and outsole design.

These two midsole variations established the direction for production development. The images shown here are based on early CAD models and illustrate the evolution of the design during this phase.

This set of images represents our typical design workflow. We established the comfort criteria for the sock based on the last form, then developed the necessary outlines, sections, and views. Throughout the process, we combined 2D and 3D workflows to maximize efficiency, improve communication, and quickly translate design intent into development.

We created quick visualization renderings to evaluate overall proportions and track the evolution of the form and aesthetics throughout the design process.

Production-level Tree Dasher, professionally photographed to showcase the final design, proportions, materials, and finish.

SUGAR RUNNER

This was a super fun project that Jamie started in the summer of 2020. It was Allbirds’ take on the classic clog—a more versatile interpretation with improved breathability, made from sugarcane-based foam with sustainability in mind.

This set of images represents our typical design workflow. We established comfort criteria based on the last and footbed of the Tree Runner, then created quick CAD models using the Tree Dasher sock as a starting point. Throughout the process, we combined 2D and 3D workflows to maximize efficiency and clearly communicate design intent.

SUGAR RUNNER

A great limited-production run that successfully brought the concept to life, although it ultimately did not move forward into full-scale production.